10 Content Ideas To Engage Your Customers During Covid-19

April 09, 2020

This pandemic is an unprecedented situation, and a lot of businesses are not sure how to respond. With most Americans in isolation, more and more people are turning to social media to stay connected. Here are a few content ideas to keep your customers connected and up to date.

1. Store Hours and other updates

Let your customers know if your stores are open or closed. Give them timely updates on the hours of your locations as the Covid-19 situation changes. Give your customers a means to contact your open locations to check availability and hours.
 

2. Promote Hotspot Devices

Now is the best time to promote hotspot devices to keep your customers connected. Being connected to the internet is as important as ever. If your internet goes out, your local cable provider is probably already swamped, and service may be delayed.

 

3. Covid-19 Store safety precautions

Let your customers know exactly what special precautions you’re taking to keep your locations clean and sanitary to mitigating the spread of Covid-19.
 

4. Keeping mobile devices clear of germs

Provide your customers with steps on how to keep their devices clean. Our mobile device accumulates so much bacteria. We can all benefit by knowing how to safely and effectively clean your device.
 

5. Mobile resources to stay up-to-date

Give your customers a list of the best news apps for them to stay updated with accurate information.
 

6. Tablets for kids staying at home

As of last week, most kids are learning from home. Running a promotion on tablets can help a family connect their children to the classroom.
 

7. Bundle promotions with some special offerings

Promote a bundle package for your customers including devices, accessories and maybe one of the hottest commodities out there… A roll of toilet paper.
 

8. Support local non-profits in this time of need

This pandemic has put plenty of people in need of support. Luckily there are non-profit organizations around the country that are set up to do just that. Further serve your customers by connecting them with organizations in the same communities as your locations.
 

9. Educate your customer

Create an educational video series. Share interesting phone tips, new accessory reviews, best plans for data usage for people working from home. Encourage you sales staff to participate and create and make it fun!
 

10. Lighten the mood

These are strange times and a lot of people don’t know how to feel. Try throwing in some fun content like a meme to lighten things up. Remember we are here to help and assist in any way we can.
 

Right now, communication is everything. Whatever type of content you choose to use, remember, your customers just want to feel connected and stay up to date with accurate information. The more you can do that, the better you can serve your customers in these uncertain times.

13_69

Right now, communication is everything. Whatever type of content you choose to use, remember, your customers just want to feel connected and stay up to date with accurate information. The more you can do that, the better you can serve your customers in these uncertain times.

 

Retailer Relief Package

In the spirit of helping our wireless retail family utilize the power of social media to communicate during these challenging times, we would like to extend 3 complimentary offers to help, through June 1st! 

1. Content

Let our team create custom, designed posts for you to share and boost. We’re here to help and create! 

2. Managed Care Services

Do you need help posting content out, is your staff needed in other areas?  Let TracPoint schedule content out to your followers for you. This way you’re staying connected to the public and providing important information about your stores and products.

3. Employee Advocacy

Let us help engage your employees and provide them with the tools to share your important messages out to their personal social followers including FB, Instagram, Twitter and LinkedIn.  Remember, content shared by employees receives 8 X more engagement than content shared by brand channels.  Or perhaps your employees would like to provide content to post out.  Let’s tap them for their ideas and suggestions! They may want to create a video of a cool, new accessory to use, or share a video on how to properly clean a phone.  The ideas are endless.

We’re here to help with one, two or all three of these services, if needed. Click below to schedule quick phone call to discuss and we can begin right away! 

Schedule a Call