Most retail transactions end the moment a customer walks out the door.
At Cellular Plus, that’s when the relationship actually begins.
This week, the company reached a major milestone: 200,000 total TracPoint app installs — a system designed to keep customers connected long after their store visit.
Behind that number are reps like Alex, Cellular Plus’ 2025 TracPoint Trophy Winner, who shared his digital business card app with 667 customers in 2025 alone.
When Alex offers the app, customers don’t push back. They accept it almost every time.
“Customers come to the store for service, not just product.”
That mindset is why the store reports a 99% take rate.
“Very few people say no. It’s just helping them understand what it is. This is how you contact me. This is how you leave a review. This is how you set appointments.”
To customers, the app feels like support — not marketing.
To the rep, it becomes a powerful daily tool.
Inside the app, Alex shows customers how a single tap opens the Google review page. No searching. No friction. No delay.
The result:
1,900 Google reviews and a 4.9 rating
The process works because it happens naturally during the service experience, not afterward when the customer has already disengaged.
The impact goes beyond reputation. It directly affects store traffic.
“Without TracPoint and our personal app my store would take a big hit in terms of traffic, especially during slow periods.”
Push notifications bring customers back.
Promotions stay visible.
The store remains top of mind.
Instead of hoping customers return, the store has a built-in communication channel.
Alex summarized the value simply:
“Number one is the customer service experience.
Number two, it brings back return business.
I don’t have to do anything and it’s bringing me customers.”
The app quietly works in the background — reminding customers, answering questions, and guiding them back to the store.
200,000 installs isn’t just a download number.
It represents 200,000 customers who didn’t disappear after the transaction.
Reviews build trust.
Push notifications fill slow days.
Connections turn into repeat visits.
And Alex put it best:
“If you like having return customers, if you like making money, this app is the way to go.”
Congratulations to the Cellular Plus team on reaching 200,000 installs — and to Alex for leading the way in 2025.
This is what happens when customer connection doesn’t end at the counter.