Marketing in the Mobile World

August 28, 2014

Attention Wireless Retailers:

In an increasing mobile world, marketing and promoting your business is ever changing. Traditional radio and television advertisements no longer align with where your customers are spending most of their time. If there are 2.7 billion people online, you should be too. You’ve heard the calls to action before, but you may be confused as to what to do and what works.  

In the wireless industry, 60% of all first time customers will not return to your stores. This is an alarming statistic, but a mobile app can change this.With constant stimulation from dozens of marketing channels, keeping the customers you already have is pivotal to your company’s success. Creating customer loyalty is a tall task for anyone. With that said, where should you start with you marketing plans?


Here are the facts:

  • We are spending more time online than with any other media
  • We are spending most of that digital time on mobile devices
  • Most of that mobile time is spent in apps


Why Having a Mobile App is Important

There are several reasons why having a mobile app is important to your business. Some of the top reasons are to increase customer loyalty, improve customer service, expand customer communication, to stand out from the competition, and most importantly to increase revenue. Having a mobile app on all your customers’ phones, especially if there is a direct line of communication to the store and sales representatives, give your customers easy access to any information they may need. This creates greater customer satisfaction and loyalty and therefore differentiates your stores from the competition. By offering a direct line of communication to and for your customers, and the ability to schedule appointments with your company through an App, you’re putting a face to your business and giving your customers the ability to build a connection with you and your store. Mobile apps, unlike almost any other form of marketing, take advantage of your vertical. Load a custom mobile app on every phone that you sell and stay connected to your customers. Getting customers into your stores is a difficult thing, make sure you’re staking claim to them once they leave. Our mobile phones are attached to us every day and because of this having an App offers us a perfect way to reach out to your customer whenever needed. Apps with push notification offer a unique way to increase your customer’s awareness of what is going on with your business. Linking these notifications that are sent right to the front of your customers’ phones is a great way to communicate offers, events, surveys and general information. TracPoint offers a mobile app service called TracPoint Apps. TracPoint Apps is a mobile app platform with completely customized applications designed to improve your customer’s loyalty and R.O.I. with functionality all in one place.  TracPoint Apps is unique from any other app service because it offers functionality specific to what you need.

Here are a few highlighted features from our long list of options:


Geo-fence Push Notifications

TracPoint is excited to introduce geofencing functionality for all TracPoint Apps. By now, you’ve probably heard of geofencing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your business. Geofencing is the establishing of a virtual fence around a predefined geographic area. When one of your App users enters or exits the area, you can set your App to push a message to the user. Thus, the geofence allows you to send location-specific messages to your fans when they’re in the area. Every App that TracPoint produces will include this functionality.

Serialized Coupons

TracPoint has now integrated a serialized coupon module into our Apps. The very first Apps in the industry to offer serialized coupons! The enhanced tracking and security that serialized coupons give you cannot be overstated. As a Retailer, you can now create a coupon for your App whenever you’d like, quickly export the unique serial numbers into your point of sale software, and have the coupon automatically show up in your App. With serialized coupons, once a coupon is scanned in your system, it cannot be used again.

My Rep Digital Business Card with Referral Program

Give your customers an easy way to reach a store representative. Have each representative add their digital business card to every App they load and stay connected to your customers. TracPoint is also excited to introduce the wireless industry’s very first in-app referral program to help drive sales and new business! Now your customers can easily send referral offers to their friends or family members right from your App. This referral functionality is linked with your sales rep’s digital business card and is sent directly to new leads. Integrating this new functionality within a TracPoint App is the easiest and most cost effective way to generate new leads.

TracPoint Apps is an unrivaled solution for retail mobile app creation. Apps are designed, developed, and published within 4-6 weeks.
For more information about getting your own mobile App please contact TracPoint today
800-404-4450 FREE |