How to Create Eye-Catching Visuals

December 10, 2018

 

city sunset

Creating eye-catching visuals for social media, your webpage, or other media outlets has never been easier. No longer do you need a graphic design degree to produce striking images that will give that professional flare. This blog will go into the fundamentals of design and how utilizing this will engage your consumers.

 

First, what are the benefits of great visuals?

  1. Helps you clearly deliver your message. Showing rather than telling

  2. Builds credibility and trust with customers and prospects

  3. People process images more quickly than written words

  4. It’s easy to do!

 

Color Theory

So, what are the elements of a design?

  1. Typography - the text and type of font used

  2. Color - color scheme used

  3. Composition - the arrangement of elements within the design

  4. Imagery (photography and/or illustration)

According to HubSpot, color is used to attract attention, convey meaning, and for aesthetic purposes.

 

verizon instagram

 

Contrast

What is contrast? This is how well one color stands out from another. To achieve the highest contrast, you should use complementary colors. These include:

  1. Red with green

  2. Blue with orange

  3. Purple with yellow

Colors give the viewer cues. For example, making a “send” button green, and a “cancel” button red, may aid the viewer’s understanding of the message you are trying to get across.

 

fall picture

 

Color Meanings

Another good tip to know is what colors are associated with. For example:

  1. Red - passionate, bold, confidence

  2. Orange - warmth, optimistic, new ideas

  3. Green - growth, balance, positivity

  4. Blue - spirit, control, ambition

  5. Pink - love, respect, sensitive

  6. Black - power, elegance, luxury

  7. White - innocence, purity, goodness

 

contrast

 

Images and Typography

A good rule of thumb is to include people in your photos whenever possible (and appropriate), as they help create an emotional connection with consumers. In addition, viewers expect to see familiar fonts like Arial and Helvetica. You should only use 2-3 fonts on a single webpage and even fewer for your ads.

Remember, white space is your best friend! Remove any clutter or visual noise so the viewer can focus on your main message. Making sure your content is displayed in a clear, easily understandable way is extremely important to your viewer.

By using these tips, your images are sure to become next level! Happy creating!