5 Social Media Trends for 2020

January 22, 2020

Social media isn't the future anymore...it's now.

In order to be successful in today's ultra competitive industries, companies must be constantly looking to new ways to stay ahead of the game. Social media has emerged as one of the most important and valuable forms of consumer reach to companies. With Facebook, Instagram, Twitter, Snapchat, etc. growing everyday it's crucial to sign up and start posting! Here are five amazing tips on how to prepare your company for social media in 2020:
1. Popular Social Media Platforms and the Development of Current Ones
When you think of social media, the first thing that probably comes to your mind is Facebook. Was I right?! That's the first thing that comes to my mind! Well either way there is so much more to just having a Facebook page for you company. The more social pages you have the better because you're giving yourself more of a chance to be found, followed, and then seen every day if you're constantly posting updates. Facebook, Instagram, Twitter, Snapchat, and even YouTube are all accounts you should have and should be sharing on.
What's hot right now?
TikTok is the rapidly growing video sharing social networking service with over 500 million users worldwide which is almost double Twitter and Snapchat combined! The content ranges from comedy, lip-syncing, dancing, memes and much more. You may be asking yourself how a business can create and account and be successful? Here's how: it allows your company to show a different side such as what makes you fun and interesting. An opportunity to let your creativity flow and master marketing to Generation Z.
2. Influencer Marketing
When you think of influencer marketing, the first thing you probably think of is well known celebrities like Rob Gronkowski or Shaquille O'Neal promoting a product in a TV commercial. With the immense amount of social media users in today's age, influencer marketing goes way further than well known celebrities in TV commercials.
What companies are doing now is finding people with large followings/communities and partnering with them to use and promote their products/services and grow together. For example, the influencer posts a video of them on Instagram showing off a trendy new phone case for the iPhone 11 and how much they love it. In the caption is campaign hashtags and the company's profile and now all of a sudden that influencer's followers see your products and maybe even followed you!
3. Shoot for Verification 
The more your company grows and the more popular it gets, the more you will see similar accounts to yours that aren't official. Main social platforms like Facebook, Instagram, and Twitter have little blue checks that get put next to your profile name that ensures everything from your account is real and that everything else isn't. With large amounts of fake news on the internet you want to make sure all your accounts are official and customers can find you easier. 
4. Social Media Customer Service 
It's estimated that there is approximately 3.48 billion people using social media worldwide. A better way to ensure your loyal customers are happy, their needs are satisfied, and their questions are answered is to set up a company customer service account. This is a great way to increase your overall customer service reputation by making things a little easier for your customers. Have great response rates and posting updates on the status of common problems many people are having are great ways to get started.
Xbox by Microsoft currently holds the Guinness World Record for most responsive brand on social media...think you can beat them?!
5. Video Story Marketing
Stories have become wildly popular the past couple years and now marketing is starting to take over. Stories now have the ability to be linked with URLs directly to your website. Stories can commonly be found at the top of timelines and news feeds making it one of the first things users see on social media. This is extremely valuable knowing that you have to click the icon within 24 hours to see the content or it's gone forever. 
This is another opportunity to develop relationships with high-followed influencers being that a quick post to their story where that influencer can speak on your product, link your website or a promotion and post it to their story could greaten your reach even more. 

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