--- title: TracPoint Blog | Karen Spaeder --- - [Services](https://www.tracpoint.com/tracpoint-apps) - [TracPoint Apps](https://www.tracpoint.com/tracpoint-apps) - [Best Practices](https://www.tracpoint.com/best-practices-1) - [Social Media](https://www.tracpoint.com/social-media) - [Reviews Generator](https://www.tracpoint.com/reviews-generator) - [Zapier](https://www.tracpoint.com/zapier) - [About](https://www.tracpoint.com/about) - [Testimonials](https://www.tracpoint.com/testimonials) - [Blogs](https://blog.tracpoint.com/) [![logo](https://blog.tracpoint.com/hs-fs/hubfs/logo.png?width=355&height=56&name=logo.png)](https://www.tracpoint.com/)   - [Pricing](https://www.tracpoint.com/pricing-annual) - [Apps Pricing](https://www.tracpoint.com/pricing-annual) - [REVV Pricing](https://www.tracpoint.com/pricing-annual-1-1) - [Rallio Pricing](https://www.tracpoint.com/pricing-annual-1) - [ROI Calculator](https://www.tracpoint.com/roi-calculator-2) - [Contact Us](https://www.tracpoint.com/contact-us) - [LOGIN](https://app.tracpoint.com/) [![TracPoint](https://blog.tracpoint.com/hubfs/TracPoint_April2019%20/Images/download.png)](https://www.tracpoint.com/) - [Services](https://www.tracpoint.com/tracpoint-apps) - [TracPoint Apps](https://www.tracpoint.com/tracpoint-apps) - [Best Practices](https://www.tracpoint.com/best-practices-1) - [Social Media](https://www.tracpoint.com/social-media) - [Reviews Generator](https://www.tracpoint.com/reviews-generator) - [Zapier](https://www.tracpoint.com/zapier) - [About](https://www.tracpoint.com/about) - [Testimonials](https://www.tracpoint.com/testimonials) - [Blog](https://www.tracpoint.com/blog) - Pricing - [Apps Pricing](https://www.tracpoint.com/pricing-annual) - [REVV Pricing](https://www.tracpoint.com/pricing-annual-1-1) - [Rallio Pricing](https://www.tracpoint.com/pricing-annual-1) - [ROI Calculator](https://www.tracpoint.com/roi-calculator-2) - [Contact Us](https://www.tracpoint.com/contact-us) - [LOGIN](https://app.tracpoint.com/) # Our Blog ## Karen Spaeder ### Recent Posts [![Content Ideas](https://blog.tracpoint.com/hs-fs/hubfs/Talk%20More%20Icon.png?width=680&name=Talk%20More%20Icon.png)](https://blog.tracpoint.com/15-social-media-content-ideas-for-small-businesses) ## [15 Social Media Content Ideas for Small Businesses](https://blog.tracpoint.com/15-social-media-content-ideas-for-small-businesses) June 25, 2021 People are using social media all day, every day, all around the world. As a small-business owner, you might be wondering how to reach the right people on\[..\] [Read More](https://blog.tracpoint.com/15-social-media-content-ideas-for-small-businesses) [![](https://blog.tracpoint.com/hs-fs/hubfs/Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%2050%25%20OFF%20Accessories.png?width=680&name=Copy%20of%20Copy%20of%20Copy%20of%20Copy%20of%2050%25%20OFF%20Accessories.png)](https://blog.tracpoint.com/how-to-conduct-a-social-media-competitive-analysis-in-5-easy-steps) ## [How to Conduct a Social Media Competitive Analysis in 5 Easy Steps](https://blog.tracpoint.com/how-to-conduct-a-social-media-competitive-analysis-in-5-easy-steps) May 13, 2021 When you’re working to build your brand on social media, it’s important to know what your competitors are up to. A social media competitive analysis\[..\] [Read More](https://blog.tracpoint.com/how-to-conduct-a-social-media-competitive-analysis-in-5-easy-steps) [![](https://blog.tracpoint.com/hs-fs/hubfs/4-1-1.png?width=680&name=4-1-1.png)](https://blog.tracpoint.com/3-tips-for-responding-to-your-online-reviews-the-good-the-bad-and-the-ugly) ## [3 Tips for Responding to Your Online Reviews: The Good, the Bad and the Ugly](https://blog.tracpoint.com/3-tips-for-responding-to-your-online-reviews-the-good-the-bad-and-the-ugly) March 26, 2021 [Read More](https://blog.tracpoint.com/3-tips-for-responding-to-your-online-reviews-the-good-the-bad-and-the-ugly) [![](https://blog.tracpoint.com/hs-fs/hubfs/Promos%20(1).png?width=680&name=Promos%20(1).png)](https://blog.tracpoint.com/boosted-posts-vs-facebook-ads) ## [Boosted Posts vs Facebook Ads: How It Works and Why You Should Know How](https://blog.tracpoint.com/boosted-posts-vs-facebook-ads) March 19, 2021 Advertising on Facebook and other social media channels helps you to build brand awareness, generate leads and grow your following. If you’re not\[..\] [Read More](https://blog.tracpoint.com/boosted-posts-vs-facebook-ads) [![](https://blog.tracpoint.com/hs-fs/hubfs/phone.png?width=680&name=phone.png)](https://blog.tracpoint.com/3-steps-to-knock-your-product-launch-out-of-the-park-on-social-media) ## [3 Steps to Knock Your Product Launch Out of the Park on Social Media](https://blog.tracpoint.com/3-steps-to-knock-your-product-launch-out-of-the-park-on-social-media) March 05, 2021 It’s the moment you’ve been waiting for — you’re finally ready to launch your product. Whether you have a brand-new startup or a seasoned business, the\[..\] [Read More](https://blog.tracpoint.com/3-steps-to-knock-your-product-launch-out-of-the-park-on-social-media) [![](https://blog.tracpoint.com/hs-fs/hubfs/company%20culture.png?width=680&name=company%20culture.png)](https://blog.tracpoint.com/how-to-create-a-culture-of-employee-advocacy) ## [How to Create a Culture of Employee Advocacy](https://blog.tracpoint.com/how-to-create-a-culture-of-employee-advocacy) February 25, 2021 [Read More](https://blog.tracpoint.com/how-to-create-a-culture-of-employee-advocacy) [![Content Management](https://blog.tracpoint.com/hs-fs/hubfs/Phone%20Mockup%20Template.png?width=680&name=Phone%20Mockup%20Template.png)](https://blog.tracpoint.com/the-4-types-of-content-your-employees-should-post-for-you-0) ## [Top 5 Social Media Tips for Small Businesses](https://blog.tracpoint.com/the-4-types-of-content-your-employees-should-post-for-you-0) February 12, 2021 With our recent addition of new [TracPoint Managed Care](https://www.tracpoint.com/content-management-2) services, we’ve been working with small businesses to help them optimize their social\[..\] [Read More](https://blog.tracpoint.com/the-4-types-of-content-your-employees-should-post-for-you-0) [![](https://blog.tracpoint.com/hs-fs/hubfs/Celebrating%20our%20graduate%2c%20Joseph%20Rivera.png?width=680&name=Celebrating%20our%20graduate,%20Joseph%20Rivera.png)](https://blog.tracpoint.com/the-4-types-of-content-your-employees-should-post-for-you) ## [The 4 Types of Content Your Employees Should Post for You](https://blog.tracpoint.com/the-4-types-of-content-your-employees-should-post-for-you) February 03, 2021 [Read More](https://blog.tracpoint.com/the-4-types-of-content-your-employees-should-post-for-you) [![](https://blog.tracpoint.com/hs-fs/hubfs/Copy%20of%20Testimonial%20Thumbnail.png?width=680&name=Copy%20of%20Testimonial%20Thumbnail.png)](https://blog.tracpoint.com/directory-listings-what-they-are-why-they-matter) ## [Directory Listings: What They Are, Why They Matter and How We Can Help](https://blog.tracpoint.com/directory-listings-what-they-are-why-they-matter) January 27, 2021 When it comes to reaching local customers, it’s imperative that your online business listings are up-to-date and consistent across the web. That’s\[..\] [Read More](https://blog.tracpoint.com/directory-listings-what-they-are-why-they-matter) [![](https://blog.tracpoint.com/hs-fs/hubfs/advocacy%20blog.png?width=680&name=advocacy%20blog.png)](https://blog.tracpoint.com/5-big-reasons-you-need-an-employee-advocacy-program) ## [5 Big Reasons You Need an Employee Advocacy Program](https://blog.tracpoint.com/5-big-reasons-you-need-an-employee-advocacy-program) January 12, 2021 If you haven’t set up an employee advocacy program for your company yet, now is a great time to get things rolling as we begin a new year. With\[..\] [Read More](https://blog.tracpoint.com/5-big-reasons-you-need-an-employee-advocacy-program) [![](https://blog.tracpoint.com/hs-fs/hubfs/shortstack-blog-instagram-lessons.png?width=680&name=shortstack-blog-instagram-lessons.png)](https://blog.tracpoint.com/4-social-media-marketing-lessons-learned-in-2020) ## [4 Social media marketing lessons learned in 2020](https://blog.tracpoint.com/4-social-media-marketing-lessons-learned-in-2020) December 11, 2020 As you look back at your social analytics from 2020, you’ll likely see a few social media marketing lessons emerge. You’ll see the types of\[..\] [Read More](https://blog.tracpoint.com/4-social-media-marketing-lessons-learned-in-2020) [![](https://blog.tracpoint.com/hs-fs/hubfs/how_do_IHandle_banner-gif.png?width=680&name=how_do_IHandle_banner-gif.png)](https://blog.tracpoint.com/how-to-handle-negative-online-reviews) ## [How to handle negative online reviews](https://blog.tracpoint.com/how-to-handle-negative-online-reviews) November 16, 2020 [Read More](https://blog.tracpoint.com/how-to-handle-negative-online-reviews) [![](https://blog.tracpoint.com/hs-fs/hubfs/soc.png?width=680&name=soc.png)](https://blog.tracpoint.com/social-media-myths-0) ## [12 Secrets to Social Media Success](https://blog.tracpoint.com/social-media-myths-0) August 28, 2020 [Read More](https://blog.tracpoint.com/social-media-myths-0) [![](https://blog.tracpoint.com/hs-fs/hubfs/SocialMediaMyths.jpg?width=680&name=SocialMediaMyths.jpg)](https://blog.tracpoint.com/social-media-myths) ## [Top 5 Social Media Myths, Debunked](https://blog.tracpoint.com/social-media-myths) August 21, 2020 [Read More](https://blog.tracpoint.com/social-media-myths) [![](https://blog.tracpoint.com/hs-fs/hubfs/GettyImages-1074272374-1024x683.png?width=680&name=GettyImages-1074272374-1024x683.png)](https://blog.tracpoint.com/reopening-your-business-7-social-media-strategies-to-keep-plus-1-to-ditch-forever-0) ## [Why Your Online Reviews Are More Important Than Ever](https://blog.tracpoint.com/reopening-your-business-7-social-media-strategies-to-keep-plus-1-to-ditch-forever-0) August 14, 2020 We’ve written about the importance of online reviews before, but never before have they been more important than they are right now. As we work to\[..\] [Read More](https://blog.tracpoint.com/reopening-your-business-7-social-media-strategies-to-keep-plus-1-to-ditch-forever-0) [Older](https://blog.tracpoint.com/author/karen-spaeder/page/2) ## Subscribe Here Learn more about improving your reviews, managing social media platforms, digital marketing and more. [mailto:sales@tracpoint.com](mailto:sales@tracpoint.com) - [Social Media](https://www.tracpoint.com/social-media) - [Apps](https://www.tracpoint.com/tracpoint-apps) - [Testimonials](https://www.tracpoint.com/testimonials) - [Best Practices](https://www.tracpoint.com/best-practices-1) - [About](https://www.tracpoint.com/about) - [ROI calculator](https://www.tracpoint.com/roi-calculator-2) - [Contact Us](https://www.tracpoint.com/contact-us) ![Tracepoint](https://blog.tracpoint.com/hubfs/TracPoint_April2019%20/Images/tracpoint_umbrella_logo_white%20(1).png) [Contact Us](https://www.tracpoint.com/contact-us) 35 Village Rd, Suite 100, Middleton, MA 01949   800-404-4450  |  sales@tracpoint.com Looking for something specific? Search our site! © 2024 TracPoint, Inc. All rights reserved.