Expanding Reach With The Power of Employee Advocacy and Social Media Networking

July 17, 2023


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In the digital era, employee advocacy and social media networking have emerged as game-changers for businesses seeking to expand their reach and amplify their brand presence. By encouraging employees to share their contact information and company content with their social media followers, organizations can leverage their vast networks and tap into a vast pool of potential customers. In this blog post, we will explore how employee advocacy and social media networking significantly enhance a company's promotional efforts, extending their reach to an exponentially larger audience. 


  1. Harnessing Employee Advocacy on Social Media:

Employee advocacy on social media is a powerful tool for businesses to leverage the influence and networks of their workforce. When employees share company updates, promotions, or relevant industry content with their social media followers, they tap into a network of trusted connections. By doing so, they expand the brand's reach beyond traditional marketing channels, exposing it to a wider audience of potential customers. 


  1. Expanding Reach through Employee Networks:

Each employee typically has a network of contacts, and when combined, these networks present a tremendous opportunity for businesses to expand their reach exponentially. By encouraging employees to share company content, promotions, and contact information with their networks, organizations can leverage the collective potential of their employees' connections. For instance, a company with just 100 employees, each with an average of 500 contacts, can potentially reach an additional 50,000 people (100 employees x 500 contacts). 


  1. Amplifying Promotions and Building Brand Trust:

Employee advocacy and social media networking enable businesses to amplify their promotions and build trust through authentic recommendations. When employees share their positive experiences, testimonials, or endorse company offerings on social media, it adds credibility and authenticity to the brand. Potential customers are more likely to trust recommendations from people they know or follow on social media, leading to increased engagement, customer loyalty, and ultimately, higher conversion rates. 


Employee advocacy and social media networking have become crucial components in expanding the reach of businesses. By encouraging employees to share their contact information, company content, and promotions with their social media networks, organizations tap into a vast pool of potential customers.

The collective networks of employees offer a tremendous opportunity to reach an exponentially larger audience, significantly enhancing promotional efforts. Moreover, employee advocacy adds authenticity and trust to the brand, as customers are more likely to engage with recommendations from people they trust. By leveraging employee networks and embracing social media advocacy, businesses can unlock the power of digital word-of-mouth marketing and position themselves for greater success in the modern landscape. 


TracPoint Apps facilitates employee networking and advocacy through its comprehensive platform, empowering employees to connect, collaborate, and share insights within their organization and with customers. The app's intuitive interface enables seamless communication, by providing a platform for employees to actively engage in networking and authentic employee advocacy. TracPoint Apps helps wireless retailers harness the collective power of their workforce to amplify their brand reach and influence. 

To learn about how TracPoint Apps can help you leverage the power employee advocacy with your own custom branded app and digital business cards, schedule a demo, or contact us at: