Traditional advertising methods are being increasingly supplemented or even replaced by the influence of social media and online networking. One often underestimated, yet incredibly powerful asset in this digital age is your employees. Leveraging the collective reach of your team members can be a game-changer for your marketing efforts, and that's where employee networking comes into play. According to the Forbes article, “Top Social Media Statistics and Trends of 2023”, the average person spends about 145 minutes a day using social media and perouse between 7-11 different social media platforms over the course of a month (Wong, B., & Bottorff, C.) That’s a lot of time spent on social media and ample opportunity to come across on a user’s device!
The Power of Employee Networking
Your employees harness a network that is untapped and incredibly important to your outreach. Being able to harness those connections would be a critical marketing move in utilizing your workforce to amplify your brand, products and services. These networks can extend far beyond the reach of traditional advertising and can make a substantial impact on your marketing efforts.
Here are a few reasons why employee networking is so effective:
- Trust and Authenticity
Your employees are already trusted by their friends, family, and professional connections. When they share company promotions and content, it carries an authentic and personal touch. This trust can significantly impact the perception of your brand.
- Wider Reach
The collective networks of your employees are vast. Each share or referral can potentially reach hundreds or even thousands of people, vastly expanding your marketing reach without exorbitant costs. Your employees are most definitely connected to other like-minded professionals who’d be the perfect target audience!
Leveraging employee networks is a cost-effective marketing strategy. In particular to TracPoint Apps, our digital business card stays up to date with all company, promotional, and employee information. No more wasted paper and expensive designs! All on from a click of a mouse or a touch of a screen, reach all your customers, locations, and employees instantaneously.
- Brand Advocacy
When employees share company promotions, they become brand advocates, spreading positive messages about your business. This advocacy can have a long-lasting and positive effect on your company's reputation. What’s even better is with TracPoint apps, you can have your company logo on the homescreen of your customer’s devices. What’s more advocacy than your logo on an everyday go-to?
New Feature on the Horizon: TracPoint's Customer Rewards
Embracing the power of employee networking and sharing company promotions is about to become even more exciting for TracPoint customers. A groundbreaking new feature is set to launch on the app dashboard soon, allowing TracPoint customers to reward their customers for sharing and referring promotions within the app.
This upcoming feature takes the concept of employee networking to a new level by engaging your loyal customers as well!
Here's how it works:
- Enhanced Promotion Sharing
Customers will be able to easily share your promotions within their social networks, just like your employees. This multiplies the reach and impact of your campaigns. All they’ll have to do is have the app or have your rep help install the app on their device, go to the promotion, tap “Share to Contacts”, and share to whoever they’d like in their network to receive the code for a reward.
- Referral Rewards
The new feature will allow customers to refer friends and family to your promotions. When their referrals make a purchase or engage with your business, both the referrer and the new customer can receive rewards. This gamifies the process and incentivizes sharing and referrals.
- Customer Loyalty
By rewarding customers for their advocacy, you can enhance customer loyalty and build a dedicated fan base. It's a win-win situation for both your business and your customers.
- Detailed Analytics
The TracPoint app will provide detailed analytics, allowing you to track the performance of your promotions, shares, and referrals. This data can help you fine-tune your marketing strategy for even better results.
The power of employee networking is undeniable, and the upcoming feature in the TracPoint app takes it to the next level by allowing you to reward your customers for sharing and referring promotions. By leveraging your employees and customers in this way, you can significantly boost your brand's reach, authenticity, and overall marketing effectiveness. Stay tuned for this exciting addition to the TracPoint app promotions and watch your business's marketing efforts soar to new heights.