For business owners and marketers on social media, one of the hardest things to do is generate quality content on a consistent basis. Even though there's probably a plethora of options in terms of content ideas for most businesses, the hardest thing is figuring out what types of content will draw in more engagement.
One of the best ways to relate to potential customers on social media is through your current employees. Some marketers may find this hard to believe. How can ground level employees generate better content than seasoned marketing professionals. It's been found that content generated by employees receives 8 times more engagement than content shared by brands. (Social Media Today)
If you're still on the fence about letting employees taking the wheel on social media, here are 3 benefits of Employee Generated Content:
These days, consumers have a general mistrust of big corporate marketing agendas. We're all a little more aware of company's trying to buy our attention with the content that is constantly being put out. On the other hand, employee generated content comes across as more genuine. Most people are much more likely to trust a recommendation from a friend or family member.
Employee generated content is much more cost effective than traditional marketing efforts. Entering into untapped audiences on social media usually requires paying for ads and boosted posts which can get costly, and the content that is put out may not even be successful. Employee generated content is a great way to reach large audiences for FREE.
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3. Relevance
Your employees know your customers better than most. They've spent a lot of time listening to all their needs and concerns. Your best employees know exactly what your customers are looking for. This knowledge of your customers can be used to help brainstorm more creative content ideas that will be relevant to the audiences you're trying to reach.
Employee Generated Content opens up so many great opportunities to get creative and share original content. Here are just a few examples of employee generated content for you to try:
- Grand openings
- Store events
- New employee spotlights
- Instructional videos
- Product spotlights
- Happy customer photos
When it comes to Employee Advocacy, Employee Generated Content is only the half of it. Tracpoint's Rallio Social media tool also gives your employees limited access to corporate branded content that they can share on their own personal facebook pages. This allows you to blast your content to thousands of users that may have never been exposed to your content. If you'd like to talk more about how Rallio and Employee Advocacy can help you reach your marketing goals for 2020, click here to schedule a call!