In retail, the sale doesn’t end when the customer walks out the door. It continues with every follow-up, promotion, and connection that brings them back in. That’s exactly where TracPoint’s Digital Business Card is making a measurable impact.
As a representative for Elite Mobile, a Boost Dealer, Jessenia Lopez recently led the way with the most Digital Business Card and app installs on the TracPoint platform. Jessenia's results offer a clear look at how modern sales teams are using TracPoint to stay connected, promote smarter, and drive repeat foot traffic.
A Better Way to Stay Connected
When Jessenia's company rolled out TracPoint Digital Business Cards, the benefit was immediate.
“It felt good. I have a lot of customers that want to get in contact with me, so it’s a very good tool.”
With TracPoint's Digital Business Card and App, customers don’t need to save phone numbers or remember names. All contact info, promotions, and updates live in one place and is accessible anytime.
Why Customers Engage With TracPoint
The secret to high adoption is not pushing an app. It is sharing value.
“Letting customers know the benefit of it. Being able to see current promos, events, and being able to get in contact with me. They love that.”
Through TracPoint, customers gain instant access to current offers, upcoming events, and a direct connection back to the store. A simple scan becomes an ongoing relationship.
Built to Fit the Sales Flow
Rather than interrupting the sale, TracPoint fits naturally into it.
“At the end feels most natural. I tell them how to get in contact with me.”
By sharing the Digital Business Card at the close of the interaction, reps keep the experience frictionless while giving customers a clear next step for staying connected.
Promotions That Bring Customers Back
Once customers are connected, TracPoint continues working behind the scenes.
“They see a push notification or promotion on the app and bring friends or family members into the store. It especially helps when it’s slow.”
Push notifications and in-app promotions help re-engage customers, drive traffic during slower periods, and turn one visit into many.
Motivation That Drives Performance
For reps, TracPoint is not just a customer tool. It is a performance driver.
“If I’m #10, I need to be #3 by the end of the day. I check it regularly after every scan.”
With features like QR code installs and live Leaderboards, TracPoint adds visibility, motivation, and friendly competition to the sales floor.
A Platform Reps Stand Behind
When asked if Jessenia would recommend TracPoint to other sales professionals, the answer was immediate.
“Yes, it makes it easier to get more sales. If they don’t want sales and people coming in, then don’t use it.”
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