Ratings and reviews on social media are now the number ONE factor for consumer purchasing. Unfortunately, customers who have a bad experience are significantly more likely to leave a review than a customer who has had a good experience. This lopsided ratio of good to bad reviews is most likely losing you a great deal of money. For many brands it is extremely difficult to prompt customers to leave positive reviews but fortunately for brick and mortar retailers this can be done very easily.
How Can You Generate Positive Reviews?
Simple. Have your store associates, representatives, and workers ask your customers if they would leave a review about their positive experience. If the customer feels they have been treated well and received customer service during that interaction the employee kindly asks them to leave a review about their experience, the chances that they leave a review increase exponentially.
Want to make it super easy for your reps to engage with customers about leaving reviews? TracPoint offers an innovative service designed to help you increase your positive social reviews and reduce negative reviews while improving your overall brand reputation online through a one question post sale survey sent to recent customers. Want to start improving your reviews? Setup a time to chat with us!
As your employees increase the number of positive reviews documented, your store's overall rating will increase. This will work to bring people who were once skeptical about shopping at your store into your store and thus generating your business more money.
Better Online Reputation = More ROI for your Business
Tidying up your online reputation will do more than just help drive people who were once skeptical into your store. It also works to bring people who've never heard about your store into your store.
Here's Why:
- Stores that have a lot of positive reviews populate higher on SEO searches.
- Yes, if your store has 500 5-star reviews your location has a much higher likelihood of populating on a google search.
- This is worth a lot of money in itself and is a mere byproduct of properly training your employees to encourage your customers to leave reviews.
- This all ties into the overall strategy of getting your employees more involved in your social media marketing efforts. We suggest working with your employees to incentivize and track this activity.
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