If you’re in marketing, you already know the struggle. Email inboxes are overcrowded, and SMS fees keep creeping higher. Even when you’ve crafted a great offer, there’s a good chance it gets lost in a spam folder or buried beneath dozens of other promotions. The result? Missed opportunities and wasted effort.
Push notifications change that. They give retailers a direct line to their customers—free, instant, and impossible to ignore. Instead of hoping your email gets opened or paying every time you send a text, your message shows up right on a customer’s lock screen. It’s immediate. It’s visible. And it works.
Email has its place, but the open rates tell the story. Fewer people are engaging, and promotions are often overlooked. SMS has a stronger track record, but when you’re running campaigns across multiple stores, the per-message costs add up fast. Push notifications offer the same urgency without the price tag, and that’s why they’ve become such a powerful tool for multi-location retailers.
At TracPoint, we’ve built push notifications into a platform designed for results. Retailers can use them to announce flash sales in real time, connect with customers before they shop around, and even send messages tied to a specific store location. That combination of speed, relevance, and zero cost is hard to beat.
For retailers managing multiple locations, this isn’t just about sending another message—it’s about staying top of mind at the exact moment customers are making purchase decisions. A quick push can mean the difference between someone walking into your store or your competitor’s.
The old channels aren’t going away, but they’re no longer enough on their own. If you’re ready to cut through the noise and communicate directly with your most loyal customers, push notifications are the way forward. And with TracPoint, turning those notifications into sales has never been easier.
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