--- title: Why Push Notifications Are the Secret Weapon for Multi-Location Retailers description: TracPoint has launched GatherPoint, a dynamic new tool designed specifically for wireless retailers and franchise businesses to boost internal engagement and brand storytelling. Seamlessly integrated into the TracPoint Apps platform, GatherPoint empowers employees to create content, connect across locations, and share their voice—right from the sales floor. image: https://blog.tracpoint.com/hubfs/TracPoint-27.png --- - [Services](https://www.tracpoint.com/tracpoint-apps) - [TracPoint Apps](https://www.tracpoint.com/tracpoint-apps) - [Best Practices](https://www.tracpoint.com/best-practices-1) - [Social Media](https://www.tracpoint.com/social-media) - [Reviews Generator](https://www.tracpoint.com/reviews-generator) - [Zapier](https://www.tracpoint.com/zapier) - [About](https://www.tracpoint.com/about) - [Testimonials](https://www.tracpoint.com/testimonials) - [Blogs](https://blog.tracpoint.com/) [![logo](https://blog.tracpoint.com/hs-fs/hubfs/logo.png?width=355&height=56&name=logo.png)](https://www.tracpoint.com/)   - [Pricing](https://www.tracpoint.com/pricing-annual) - [Apps Pricing](https://www.tracpoint.com/pricing-annual) - [REVV Pricing](https://www.tracpoint.com/pricing-annual-1-1) - [Rallio Pricing](https://www.tracpoint.com/pricing-annual-1) - [ROI Calculator](https://www.tracpoint.com/roi-calculator-2) - [Contact Us](https://www.tracpoint.com/contact-us) - [LOGIN](https://app.tracpoint.com/) [![TracPoint](https://blog.tracpoint.com/hubfs/TracPoint_April2019%20/Images/download.png)](https://www.tracpoint.com/) - [Services](https://www.tracpoint.com/tracpoint-apps) - [TracPoint Apps](https://www.tracpoint.com/tracpoint-apps) - [Best Practices](https://www.tracpoint.com/best-practices-1) - [Social Media](https://www.tracpoint.com/social-media) - [Reviews Generator](https://www.tracpoint.com/reviews-generator) - [Zapier](https://www.tracpoint.com/zapier) - [About](https://www.tracpoint.com/about) - [Testimonials](https://www.tracpoint.com/testimonials) - [Blog](https://www.tracpoint.com/blog) - Pricing - [Apps Pricing](https://www.tracpoint.com/pricing-annual) - [REVV Pricing](https://www.tracpoint.com/pricing-annual-1-1) - [Rallio Pricing](https://www.tracpoint.com/pricing-annual-1) - [ROI Calculator](https://www.tracpoint.com/roi-calculator-2) - [Contact Us](https://www.tracpoint.com/contact-us) - [LOGIN](https://app.tracpoint.com/) # Why Push Notifications Are the Secret Weapon for Multi-Location Retailers September 25, 2025 ![ChatGPT Image Sep 22, 2025 at 05_04_43 PM](https://blog.tracpoint.com/hs-fs/hubfs/ChatGPT%20Image%20Sep%2022%2c%202025%20at%2005_04_43%20PM.png?width=1024&height=1536&name=ChatGPT%20Image%20Sep%2022%2c%202025%20at%2005_04_43%20PM.png) The holidays are around the corner, and that means one thing for retailers: traffic is everything. But in a season when everyone is competing for attention, how do you stand out and keep customers coming back? That’s where TracPoint Scratch Promotions come in. These interactive campaigns turn ordinary discounts into playful, gamified experiences that keep customers engaged. Instead of offering another generic coupon, you’re giving shoppers the thrill of scratching to reveal a prize. That little moment of suspense transforms a routine shopping trip into something fun and memorable—exactly the kind of experience that keeps people choosing your store during the busiest retail season. Scratch Promotions are also built for flexibility. You can customize the design to match your brand or a holiday theme, choose the type of prizes you want to give away, and even decide how many of each prize will be available. Whether it’s exclusive discounts, free products, loyalty rewards, or a single grand prize that everyone is chasing, the setup is completely in your control. The real magic is how these promotions drive traffic when you need it most. A simple “scratch-to-win” campaign can create buzz, pull customers back into your stores, and encourage repeat visits all throughout the holiday rush. Every scratch card is an invitation for shoppers to return and try their luck again, and that excitement builds loyalty long after the holiday season ends. With TracPoint, it’s easy to launch, manage, and track your Scratch Promotions. You’ll not only give customers a reason to shop with you this season, but also gain valuable insights into their engagement along the way. This holiday, don’t settle for being just another stop on the shopping list. Make your store the destination where every visit feels like a win.   #### [Previous Boost Holiday Traffic With TracPoint Scratch Promotions](https://blog.tracpoint.com/boost-holiday-traffic-with-tracpoint-push-promotions) #### [Next TracPoint Launches “GatherPoint” – A Powerful New Tool for Wireless Retailers and Franchise Networks to Boost Employee Engagement](https://blog.tracpoint.com/tracpoint-launches-gatherpoint-a-powerful-new-tool-for-wireless-retailers-and-franchise-networks-to-boost-employee-engagement) ## Subscribe Here Learn more about improving your reviews, managing social media platforms, digital marketing and more. 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